South Carolina’s coastal real estate market remains highly active and attractive in 2025, driven by continued population growth and strong investment demand[1]. The influx of new residents—especially older adults drawn to the state’s affordability, natural beauty, and historic coastal towns—has kept demand for both primary and vacation homes elevated[1].
Notably, coastal and waterfront properties stand out for their diversity and investment potential. As of June 2025, there are nearly 200 beachfront homes and condos listed for sale in South Carolina’s most sought-after coastal communities, including Myrtle Beach, Folly Beach, Isle of Palms, Kiawah Island, Edisto, Sullivan’s Island, Pawleys Island, and more[2]. These listings feature a range of property types—single-family homes, condos, and villas—appealing to buyers seeking both residences and rental investments.
The coastal region continues to see robust price appreciation, with the overall median sales price in South Carolina rising 3.2% year-over-year to $335,500[3]. In Myrtle Beach, for example, the median home sold price in June 2025 reached $324,760, a 1.2% increase from the previous year[5]. The area is currently considered a buyer’s market, giving buyers more negotiating power and a wider selection of homes, with properties typically staying on the market longer[5]. Additionally, nearly 77% of sales are closing under the list price, reflecting softer competition and increased inventory—conditions favorable to buyers and investors[7].
The market for larger coastal homes is especially active, offering opportunities for family rentals and luxury investments[3]. Condominiums also present strong investment appeal in these areas, thanks to lower maintenance needs and steady tourism-driven demand[3]. Active listings for oceanfront and waterfront homes span the spectrum in size, price, and location, with examples like:
- $209,900 for a 2-bedroom, 2-bath condo with ocean views in Myrtle Beach
- $589,000 for a 4-bedroom, 3-bath home on the beachfront
- Luxury homes over $1.5 million in upscale islands and coastal enclaves
While mortgage rates are expected to remain between 6% and 7%, market experts project a balanced market with stable value appreciation, making coastal South Carolina a prime destination for homebuyers, investors, and retirees alike[3].